Dunnes Stores- Shine Bright
Dunnes Stores turned to Antidote’s director Henry Mason to bring us this festive spot.
This magical Christmas offering for Dunnes was shot in Dublin, Wicklow, Kildare and Kilkenny – with Screen Scene’s vfx supervisor Allen Sillery in shoot attendance.
Having all been shot in sunny September, Screen Scene were tasked with turning the landscapes and villages into a winter wonderland. Multiple matte paintings tracked and composited over live drone footage was the order of the day. 3D jets, multiple green-screen plates and night-cloud volumetric systems were also on-hand to enhance Henry’s vision. Also employed were similar snow particle systems that we had used on Game of Thrones, to bring us into the crisp chilly magical world of a heart-warming Dunnes Stores Christmas.