AIB – Seeing is Believing

Play Commercial

Gavin Casey attended the shoot in Bulgaria & Dublin. In order to move between the different locations of each vignette, we had to build areas that would transition the shots smoothly. For example the tunnel the couple drive through was built entirely in post in order to move us through and into the new scene. However, it was the lighting that was essential to the narrative of this story. It had to follow the couple on their journey and evolve with them. The brief for the lighting was theatrical in style, with very bright spotlights and dark shadows that gradually get brighter like a lightbox. Almost every shot in the ad needed work to ensure the lights aligned with each other perfectly in terms of brightness, style and timing as well as with the crescendo of the music.